Privacy Policy
Effective Date: May 21, 2026 | Last Updated: May 21, 2026
Phone: +1 (925) 396-9254
Email: info@up-waterheaterssandiego.com
CSLB License #: 1116823
Scope of This Policy
This Privacy Policy applies to our website, online scheduling systems, customer communications, estimates and invoices, marketing communications, customer support interactions, and related services. This Policy does not apply to third-party websites, platforms, or services that operate under separate privacy policies.
Information We Collect
Information You Provide Directly:
- Full name
- Phone number
- Email address
- Service address and billing address
- ZIP code
- Appointment details and service requests
- Photos or videos you provide
- Communications and messages
- Payment-related information
- Reviews or feedback
- Information submitted through forms or scheduling tools
Payment information may be processed by third-party payment processors and is not stored directly by us except where necessary for operational or legal purposes.
Information Collected Automatically:
- IP address and device identifiers
- Browser type, version, and operating system
- Pages visited, time spent, and referring URLs
- Clickstream and geolocation data
- Cookie and advertising identifiers
- Analytics information
Information From Third Parties:
- Scheduling and CRM platforms
- Payment processors
- Advertising and analytics providers
- Review platforms and social media
- Lead generation partners
- Publicly available sources
How We Use Personal Information
We may use personal information to:
- Schedule and manage appointments
- Provide plumbing and related services
- Process transactions and invoices
- Send appointment reminders and service notifications
- Respond to customer inquiries and support requests
- Improve customer experience and conduct analytics
- Maintain security and fraud prevention
- Enforce agreements and comply with legal obligations
- Send marketing communications where permitted by law
- Support operational workflows and automation systems
AI-Assisted and Automated Communications
We may use AI-assisted tools, automated systems, transcription services, scheduling technologies, and analytics platforms to support customer communications, appointment scheduling, call routing, transcription, and internal workflows. Final service decisions are not made solely by automated systems.
Call Recording Disclosure
SMS and Text Message Communications
By voluntarily providing your mobile phone number and opting in where required, you expressly consent to receive SMS or text communications from us, including:
- Appointment confirmations and reminders
- Service updates and technician arrival notifications
- Customer support and billing notifications
- Promotional communications where separately permitted
Message and data rates may apply. Consent to receive marketing messages is not a condition of purchase. Reply STOP to opt out. Reply HELP for assistance.
Cookies and Tracking Technologies
We use cookies, pixels, and similar tracking technologies for operational, analytical, advertising, and performance purposes.
| Type | Purpose |
|---|---|
| Essential Cookies | Necessary for Site functionality and security |
| Analytics Cookies | Help us understand how visitors use our Site |
| Advertising Cookies | Deliver relevant advertising and track campaign performance |
| Functional Cookies | Remember your preferences and settings |
You may control cookie preferences through your browser settings. Disabling cookies may affect certain Site functionality.
Google Analytics and Advertising Technologies
We may use Google Analytics, Google Ads, Meta advertising technologies, and similar tools to understand website traffic and provide advertising services. You may opt out through:
Google Ad Settings: adssettings.google.com
How We Share Personal Information
We do not sell personal information for monetary compensation. We may disclose personal information to:
- Service providers (scheduling, payment, IT, hosting, analytics, customer support)
- Advertising and marketing partners
- Legal, regulatory, or governmental authorities
- Insurance providers
- Successor entities in connection with a merger, acquisition, or asset sale
Third-party service providers may only use personal information as necessary to provide services to us or as otherwise permitted by law.
Data Retention
We retain personal information for as long as reasonably necessary for providing services, warranty obligations, tax and accounting purposes, dispute resolution, fraud prevention, and legal compliance. When no longer needed, we securely delete, anonymize, or de-identify the information.
Data Security
California Privacy Rights (CCPA / CPRA)
California residents may have the following rights under applicable California privacy laws:
- Right to Know — Request disclosure of personal information we collect, use, or disclose
- Right to Access — Request a copy of your personal information
- Right to Delete — Request deletion of your personal information
- Right to Correct — Request correction of inaccurate personal information
- Right to Opt-Out — Opt out of sale or sharing of personal information
- Right to Limit Sensitive Information — Limit use of sensitive personal information
- Right to Non-Discrimination — We will not discriminate for exercising your rights
We do not knowingly sell or share personal information of consumers under 16 years of age.
Email: info@up-waterheaterssandiego.com
Phone: +1 (925) 396-9254
We will respond within the timeframes required by applicable law. Identity verification may be required before processing certain requests.
Children's Privacy
Our services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that such information has been collected without appropriate authorization, we will take reasonable steps to delete it.
Third-Party Websites and Services
Our website may contain links to third-party websites or platforms. We are not responsible for the privacy, security, or data handling practices of third parties. Please review the privacy policies of third-party services before providing personal information.
International Users
Our services are intended for individuals located in the United States. If you access our services from outside the United States, you understand that your information may be transferred to and processed in the United States.
Do Not Track Signals
Our website does not currently respond to browser "Do Not Track" signals. We will update this Policy if our practices change.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updated versions become effective upon posting with a revised effective date. Your continued use of our website or services after updates are posted constitutes acceptance of the revised Policy.
Contact Us
Phone: +1 (925) 396-9254
Email: info@up-waterheaterssandiego.com
CSLB License #: 1116823